• 3x

  imps

• 55%

  lower cost per lead

How Sky Wifi unlocked sustainable prospect targeting with Smart+ Lead Generation.

• -54%

  Cost per Lead vs Benchmarks

• +42%

  Conversion Rate vs Benchmarks

• 2.2x

  TikTok efficiency vs Total digital

Measuring TikTok´s performance in Media Mix and the effect of Native Lead Gen campaign

• +15%

  Ad Recall (Brand Lift Study)

• +4%

  Intent (Brand Lift Study)

• +7%

  Website Traffic (Conversion Lift Study)

A "starred" full-funnel campaign to celebrate the 20th Scudetto of their history and activate the Club's TikTok Community